Qian Shi directs series of animated short promos for Cow & Gate

Inspired by the hilarious storytelling of Rosa (5) and Oliver (6) – the children of two blogger mummies: Charlotte Philby from Motherland and Vicki from Honest Mum, this project aimed to celebrate the creativeness of children whilst emphasising the importance of playful learning about nutrition at home.

Qian worked closely with creative team from Lost Boys to visualise the wild imagination of the two children and had a lot of fun during the process.

Sit back and enjoy the fantastical minds of our creative newcomers.


Rosa’s Story: ‘If a Parsnip Was an Animal’:

Oliver’s Story: ‘Mr. Banana and Mr. Coconut’



And here are some images from the process from Motherland and Honest Mum:




Animated ad directed and designed by Qian Shi

Client: Cow & Gate
Agency: Digitas LBi / Lost Boys
Creative Director: Gemma Butler
Agency Producer: Nikki Godley

Director/Designer: Qian Shi
Producer: Fritzi Nicolaus
Animators: Yu Knifeson, Mathilda Ho
Sound Design/Mix: Marian Mentrup

Produced by rumble